3 Simple Techniques for How to Build Brand Awareness

Around 86% of consumers name authenticity as one of the most important factors when deciding what brands they support.

If you want to build brand awareness, you should factor this into everything you do. But why build brand awareness? It’s one of the best ways to increase the reach of your brand and grow your business.

For 3 simple techniques to help you build brand awareness, keep reading.

1. Work With Influencers

In recent years, influencers have become some of the best brand ambassadors available. Almost everyone uses some form of social media, and influencers have a huge reach within these platforms.

They’re a modern alternative to celebrity endorsements but come at a much lower cost. Collaborating with influencers can also be more effective than with celebrities, as influencers generally have a good understanding of how to build brand awareness. They also often have great marketing methods such as funny youtube video ideas and content that follows trending topics.

If you’re on a budget, you can also work with “micro-influencers”. They tend to have smaller audiences, but also meet more specific niches, so the ROI can still be very good.

2. SEO (Search Engine Optimization)

For years, SEO has been incredibly important in building brand awareness, and that’s not going to change any time soon. Organic SEO can be up to 5.66 times more effective than paid advertising. Not implementing it into your marketing strategy means you will be missing out on a lot of potential growth.

Proper SEO will help your website have a higher ranking in search engine results, which can make a huge difference in the amount of traffic it gets.

Smaller companies often try to handle their own SEO, but it often takes more understanding than people expect. For the best results, you should hire a professional SEO agency.

3. Provide Educational Content

One of the best ways to make your brand stand out from the competition is to establish yourself as an authority in your field. If you show people that you have a strong knowledge of the industry you’re in, more people will trust your brand. This will lead to people noticing and sharing your content which will boost your organic growth and search rankings.

This concept is known as E.A.T. (Expertise, Authority, Trustworthiness). Determine what your brand can provide in a way that adds value to the customer. The best way to do this is to figure out what questions your audience is asking about your industry, then explore those questions, and answer them if you can.

Providing answers to your customers will help grow your reputation and improve your brand awareness.

Ready to Build Brand Awareness?

Establishing your brand and building brand awareness can take some time, so don’t expect results overnight. Try different tactics and analyze how well they work. This way you can figure out the most effective strategies for your business to determine the best way to build brand awareness.

If you’re interested in more business-related articles check out some of our other blog posts.