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You just may have noticed that Apple have announced a new iPad today, simply called the iPad (no 3 or HD label) it has a Retina display with four times more pixies than the iPad 2, 5MP camera, A5X chip and 10 hours battery life. Also shipping with the new iPad is iPhoto so you can edit your photos on the iPad.

Starting at £399 it seems like a nice incremental update to the iPad and I am sure will sell well. I will may look at replacing my original iPad but if I had an iPad 2 I am not so sure I would bother. So who is ordering one?

Pick up the new iPad and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better — the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined.

The best display ever on a mobile device.

Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the new iPad features a 2048-by-1536 resolution, 44 percent greater color saturation, and an astounding 3.1 million pixels — in the same 9.7-inch space. That’s four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can’t discern individual ones at a normal viewing distance. When you can’t see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

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