When creating a marketing campaign for a business, regardless of the type, size, or industry the business is in, it’s always wise to diversify. You want to be able to reach as many potential customers as possible, and really drive the message out to the public. In today’s technology-dependent age, a robust digital marketing plan has become a necessity, and something that businesses cannot afford to overlook or ignore.
While there are many aspects and tools that make up a digital marketing plan, for this article we will be focusing on email marketing, what it is and how to use it. This will help make sure you get the results you’re after.
Create an Email Sign-Up Form
The first step you’ll need to take is to start building your email contact list. One of the best and fastest ways to do this is to create an email sign-up form that you can post on the company website or social media pages. You want to make it as easy as possible for visitors to spot the form, and then fill it out.
Along those same lines, you’ll need to make the form itself simple and quick. Customers shouldn’t have to go through hoops filling in tons of information. This is a good way to frustrate them and have them decide against signing up.
If you happen to be an e-commerce site, you may want to offer an incentive to customers that sign up, such as a discount code or free shipping on the first item purchased.
Those who are pros at email marketing also emphasize how important a CTA (call to action) is. Using action words on the form can help propel customers to sign up.
Send a Greeting to Those Who Sign Up
An auto-generated greeting should be sent to anyone who signs up for emails, and this should be done immediately. It can act as a welcome letter, which is where you can include incentives and special offers. Make sure the welcome email has a clear subject line so it doesn’t look like spam. It needs to be warm and welcoming, brief and concise.
Encourage Feedback from Customers and Subscribers
Because you want to be sure your emails and e-newsletters are relevant and useful, it’s a good idea to ask for feedback from subscribers. Ask them what it is they want, and invite them to share ideas with you. Often, the best way to do this is by using a poll or survey that they can fill out.
Stick to a Consistent Schedule
The final tip is to set up an email marketing schedule that is consistent. This is a fine line to walk as you want to be sure you’re providing customers with a constant flow of information and the opportunity to engage, but you don’t want to go overboard and start spamming their inbox.
By following these tips, you’ll be well on your way to creating a successful email marketing campaign that turns around the results you were after.