Many companies are taking advantage of the video conferencing software and using it for everything. The rise of new video conferencing has helped improve business productivity and team collaboration.

Video conferencing is becoming a mainstream method of communication for businesses of any size that want to communicate with their team from any location. There are advantages and disadvantages to all technology, but video conferencing is overtaking the traditional phone call.

The Power of Video Calls

Video conferencing through a conference call app is helping businesses in more ways than traditional teleconferencing can. This is especially true during a time that meeting people in person cannot be conducted, and more and more team members work remotely from home.

What is Video Conferencing?

Video conferring is the name referred to when conducting a video meeting by communication technologies that allow for two or more people in different locations to communicate at the same time through audio and video transmission. It is easy to host a video conference by using video conferencing apps and devices such as a smartphone or computer with webcam, speakers, and a fast internet connection.

Video conferencing is live streaming involving visual connections between two or more people who live in separate locations for communication. Video conferencing provides the transmission of static images between two places. It also ensures transmission of full video images and high-quality audio between multiple locations, through desktop video conferencing.

How Video Conferencing Works

Video conferencing processes can separate into two parts: transfer and compression. During compression, a person’s webcam and microphone will capture analog AV input. Data and information collected in the form of continuous waves of frequencies and amplitudes represent captured colors, sounds, brightness, shades, and depth during the phase for transferring, digitally compressed data sent through the digital network to the receiving computer.

Audio conferencing through traditional phone calls use to be convenient for conducting a meeting. Still, conventional phone calls come with there issues of noise, loss of signals, and the inability to concentrate on the conversation because of a lack of visual aids. However, video conferencing adds the ability to hear and see participants, which gives participants more engagement.

Below are three reasons to ditch traditional phone calls for video conferencing:

1. Eliminates the Need for Traveling

Video conferencing helps your business reduce unnecessary costs. Holding a video conference meeting can be planned, organized, and executed in a short time, and you can connect with clients, partners, and team members easily with a click of a button, no matter there location in the world. Businesses save thousands on travel costs, such as flights, gas allowance, hotel accommodations, and food. Video conferencing takes reduces a lot of planning and saves a lot of money.

2. Strengthens the Company’s Relationships

When trying to do conferences over the phone with your team, a lot of miscommunication can happen. With video conferencing, team members can see colleagues’ body language, hand movements, and facial expressions. These cues are needed to understand the messages being delivered, and without them can be awkward, which can lead to miscommunication and unproductivity. With video conferencing, the message isn’t miscommunicated, and meetings involve more engagement and productivity.

3. Organizes Meetings with Several Participants

Video conferencing is changing the way meetings are conducted. There’s no longer the need to have everyone gathered into a single room. People can join meetings from the comfort of their homes. This allows for more team members to participate in meetings. Sometimes in a gathering place, people can be overlooked. Still, when you have video conferencing, you can view all the participants at the same time, and being able to video conference from anywhere gives your team the space they need, and puts them front and center with the rest of the group.

Required Component of Video Conferencing Technology

The workings of a video conferencing technology include:

  • Network for data transfer that typically uses high-speed broadband internet, which uses technology like voice over internet protocol (VoIP).
  • Two or more video cameras, webcam or smartphones that provide video input
  • Two or more microphones either located on an individual device or device that provides audio input
  • Computer screen, monitor, television, or projector that can broadcast video output
  • Laptop speakers, headphones, or professional speakers that can use the audio output
  • Acoustic echo cancellation (AEC) software which helps with reducing audio delays and supports real-time streaming

Final Thoughts

The procedue of using video conferencing is becoming more popular in business and will continue to grow because of its benefits to companies, and the amount of money it can save. Video conferencing technology cuts travel costs, connects you to your mobile workers, aids in telecommuting, organize more meetings, personalize your conference, display new products, and learn and teach online. Video conferencing is becoming especially important for businesses because it helps with joining with people virtually with face to face connections, so you still get the same feel as in-person meetings. For businesses, it can increase productivity and interactions amongst employees, colleagues, and clients and improves ways of communication.

Video conferencing is gaining popularity over traditional phone calls for business and will continue to benefit companies, especially during these uncertain times. With the enhancement of technology, there are man video conferencing apps that companies small, medium, or large can afford. There is video conferencing technology out there to benefit your business at a cost-effective price.

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