The Startup Guide to Email Marketing Campaigns

How you market and promote your business is crucial when it comes to securing new customers. In the digital era we live in, using email marketing can be a great way to grab a consumer’s attention. There are various factors that you need to address before you start a campaign, such as the type of content you use, and whether you should re-market to the same people. If you aren’t sure where to begin, here is the startup guide to email marketing campaigns.

Do Your Research

Before you begin an email marketing campaign, it’s crucial that you do your research into existing campaigns from other industry giants. Establishing how the giants reach the masses as well as the types of strategies they use can help when it comes to creating your own campaign. Make sure that you do your best to try and replicate each aspect of their campaign to help draw in more subscribers.

Build an Email List

The next step of the process is to build an email list, however, you need to be aware that it will take time to perfect it, so being patient is key. Building an email list also requires key skills, planning, and practice, so make sure that you’re constantly publishing content that’s high value, so readers are more inclined to hand over their email address to receive further updates from your company. You may also want to add a social sharing option to emails which can help increase the reach of those emails.

Choose the Right Tools

Regardless of how much experience you have when it comes to email campaigns, if you aren’t using the best tools on the market, you may be doing yourself a disservice. Zoho CRM and Mailchimp integration can be a big help when it comes to delivering an effective email marketing campaign. Keeping your subscriber’s information correct is crucial, so using this sync will mean you no longer have to manually keep your email lists up to date in either app. You may want to check out PieSync’s guidelines for Zoho CRM users, which provides you with a step-by-step guide on how to combine Zoho CRM with a variety of other tools.

Draw a Perfect Execution Strategy

You may be wondering when is the best time to begin an email marketing campaign? Unless you have done research before, you can never be certain about timings, so to increase the chances of readers viewing your campaign, you may want to tie in your promotion with an event such as Christmas or Thanksgiving, as customers will already be expecting promotional offers and emails.

Optimize Your Emails

There are all sorts of ways of optimizing an effective email marketing campaign. To begin, you need to have a strong and catchy subject line which hooks the reader in. Next, make sure that you follow it with a crisp and clear email body that gets your message across in as minimal words as possible. Lastly, you should add a personal touch to the email by sending your campaign out from the account of an actual human being.

Doing your research into existing campaigns, establishing who your customers are, building an email list, as well as choosing the right tools are a few key tips that you need to take on board when it comes to delivering an effective email marketing campaign.


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