Software Products to Make Your Business More Efficient

Software Products to Make Your Business More Efficient

The digital age has presented dynamic opportunities to start and operate a business. You can now transcend physical spaces and take your business online to meet the needs of customers from across the globe. Digital tools are available not only to facilitate this process, but also to help you manage your business more effectively. Explore several software products which can improve your business’s efficiency.

G Suite

G Suite is Google’s suite of business productivity tools. Connect your team, create all your files in one place, and control your business activities using the tools contained in this package. Capable of integrating with your company intranet, G Suite brings together word-processing applications, calendar, audio and video conferencing, notes, and cloud storage. In addition, you can create simple websites and custom business applications. Starting at $6 per user per month, you can set up professional email and group mailing lists using your business domain.


Image via Flickr by TruckPR

Freshdesk helps you resolve customer requests efficiently. It is a help desk support software which is useful for collaborating with other teams to quickly resolve client concerns. You can keep track of support requests using a team inbox, create automated responses to frequently reported issues, assign tickets to different support staff, and link related tickets. Further, you can set up a call center and convert calls into tickets, which will all be stored in a central location. Freshdesk is free to use, but paid plans which offer more automation and enterprise reporting are available.


Wave is a software product which enables you to manage your business’s finances. Whether you’re a freelancer, a consultant, or a small business owner, Wave will help you track the money that supports your business. Create new invoices for clients, remind them when payments are due, and track payment receipts. You can also use Wave to manage your payroll. Best of all, Wave is free, with no hidden charges or transaction fees. Never miss a recurring payment again with this seamless tool.


An efficient project management tool, Trello works using boards, lists, and cards. Each board represent a distinct project, and cards represent tasks on each project. You can assign people to each card, create checklists, and specify deadlines on each task. Further, Trello can be integrated with other business tools such as Google Drive and Dropbox. The software is free to use, but it has paid subscriptions starting at $9.99 per month per user for more features including unlimited team boards.


Email marketing is much easier with Mailchimp. This all-in-one marketing software keeps your clients updated with information about your products and services. Create targeted campaigns with Mailchimp, thus increasing your product engagement. With its simple design tools and data analytics features, you can operate a highly efficient business. For small businesses with less than 2,000 users, Mailchimp is free to use. Upgraded plans which include custom branding start at $9.99 per month.

When your business becomes more efficient, you’ll be glad you took advantage of the excellent software products available to you.


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