Email marketing has been around for years now. And despite what its detractors say, it is still one of the greatest ways to engage your target audience.
Even greater than social media marketing.
Now if you add email marketing automation to the mix, you can achieve even greater results. After all, automation is a surefire way to boost your productivity.
That’s why we have rounded up some powerful email marketing automation strategies for you.
Let’s get started.
1. Segment Your Email List
We know that you have worked really hard to build your email list. Kudos to you!
Now you have a list of folks who are willing to spend money on your product and are familiar with your brand.
Sounds great. However, there’s a way to make your email list even more effective.
That is by segmenting it and putting your prospects into different categories.
Not every person in your email list has the same set of interests. Thus, it is a great idea to segment them based on the interest they have, the budget they can allocate, and the actions they have taken until now in their buying journey.
Segmenting your email list will also help you increase your open rate and click-through rate.
For starters, now you can only send emails that are relevant to a particular audience. This way, you can also personalize your automated email campaign to laser-target your prospects.
2. Targeted Campaigns
Email marketing is all about your prospects.
It should be specifically focused on your audience’s interests. And this has become easier to implement with email marketing automation.
You can engage your audience by firing triggered emails.
Triggered emails are automated emails that are sent out when a prospect takes specific actions. For instance, you can fire triggered emails to your subscribers on any special occasion, such as on their birthday or anniversary. Delight them by offering a little something extra in the form of a discount coupon or a special offer.
Here are some other events to send out automated triggered emails:
- To welcome a new subscriber
- To re-engage a customer who has abandoned their cart
- To retain an inactive customer
- Event reminder
- Special occasions, such as Good Friday, Christmas, and so forth
3. A/B Testing
You are running an amazing email marketing campaign and it is working out just fine for you. But have you ever thought that trying out a different strategy might show better results?
That’s why A/B testing is exceedingly crucial. It allows you to implement more than one variation of an idea at a time. This way, you never miss out on the ideas that may turn out to be even greater for your business.
Here are some wonderful ideas for implementing A/B testing:
- Offering a discount to your customers? Test the subject line to see which of the signs show better performance by testing both the signs: % and $.
- Check whether a generic subject line gets a better response or the one with the prospect’s name in it.
- Test to see what kind of offer works best by trying out both “Free Shipping” and “20% Off”.
4. Subscription Preferences
The best thing about email marketing automation is that it is focused on your customers. And that’s why it is a great idea to allow them to manage their subscription preferences as well. Give them the opportunity to decide how often they want to receive your newsletter, what type of emails they are interested in, and so forth. With this method, you won’t have to do anything — your subscribers will segment your email list for you.
5. Select the Right Automated Email Marketing Solution
Too many companies end up regretting their choice of email marketing software. It is easy to get carried away when you see all the amazing features that a particular software has to offer. However, the best way to go about it is by considering your needs beforehand. What’s important? How much budget you have? What features are important to your brand? Make a list of all these questions before you select an automated email marketing platform for your brand.
That’s a Wrap
These five tips will come in handy if you want to scale up your email marketing campaign. They allow you to target your customers specifically and help you offer them a personalized solution.