Technology has helped us all in a number of different ways, however, for the e-commerce business owner, there have been several technology improvements and innovations that have revolutionized the online shopping experience for themselves and consumers. The internet is mostly used for online shopping nowadays, and consumers can now buy almost anything they want in no time at all. Customers are able to track their orders, find products they want and take advantage of the best deals with just a few clicks of their mouse. Here are some of the ways that technology is improving the world of online sales for everyone.
It’s now possible for an e-commerce business to reach potential customers around the world. Even when a consumer is not thinking about shopping, it’s possible for a retailer to be on their mind. Prompting consumers to download an app on to their smartphone or tablet will mean you’re reminding them they can shop with you. You don’t have to wait for a customer to walk into your shop, or prompt them to engage with your business by placing an ad on social media, for example. Instagram is currently working on a standalone shopping app that lets users make purchases direct from someone they follow.
Personalized Customer Experience
Businesses have been aware that customers appreciate a personal experience for many years. However, technology is making it more of a standard. Statistics have revealed that customers tend to ignore offers if they’re not personalized or relevant to their own needs. This means that personalized marketing is more important than ever before. Technology allows you to understand customers’ tendencies and loyalties and target them accordingly.
Marketing channels always used to be a one-way street. However, there are now mediums that allow for two-way communication. Rather than trying to predict what your target audience needs and then deciding what to sell online, it’s now possible to understand customers’ needs on a one-on-one basis. Chatbots, live chat, and mobile messaging are making it possible for e-commerce business owners to talk directly with customers.
It can be very painful when a customer abandons their shopping cart because they’ve changed their mind. One of the biggest factors leading to cart abandonment is the checkout process. It doesn’t matter how hard you’ve worked at gaining a customer’s trust and marketing your products successfully. If the checkout process is inefficient, you run the risk of losing the sale. Modern technology is introducing much speedier checkout solutions such as Apple Pay and Android Pay. Card details can be saved, one-page checkouts are now available, and a wide range of payment options can be supported. Cryptocurrency payments are also more widely accepted.
These are just a few of the ways in which your e-commerce business can benefit from an increased use of technology. Adopting new ideas isn’t always easy, but it is a necessary step to take if you want your business to stay ahead of the competition.