It is obvious that your customers or prospects need a way to contact you, and so putting a contact form on your website is essential. There is a lot of information out there about what fields your contact form needs to have, how it needs to be responsive to your customer’s needs, and the fact that it needs to be simple to use.
Your contact forms also need to be mobile friendly. If you are not familiar with the Google AMP project or the mobile first search initiative, you should make yourself aware of them and what they mean to you and your website.
However, once you have created your contact form, even tested a few of the best WordPress contact forms, you need to decide one additional thing: where should you put your contact form? The thing is, this question has more than one answer, and you should probably put a contact form more than one place. Your customer or prospect should find it easy to get in touch with you if they need to, but also they will have more confidence in you if the contact form is easy to find.
Communication is key, and conversions increase when a prospect feels like they can easily get in touch. Here are four places to put a contact form on your website.
One of the primary reasons a user might visit your website homepage is that they found you through Google or another search engine, or someone else recommended you to them. They may have questions or want to get in touch right away. This is a prime opportunity for you to showcase your customer service
A contact form front and center lets them know you want to hear from them, and that you are open to communication and contact. This form should be simple and responsive, one they can fill out on a mobile device and only contains the fields necessary to get in touch with them and answer their questions.
There should always be an option for the contact form on the homepage, even if it is further down toward the bottom. Always give the customer a contact option right up front.
The sidebar is another common place for a contact form, and on mobile devices this can turn into a sidebar menu item. The simple thing is this: on any given page, a customer should have the option to contact you via a form, and the sidebar makes it obvious. This is even better if a part of the sidebar “floats” down with the user as they scroll. Then no matter where they are in your content, they will not have to search for it.
Remember, the critical reason for a contact form is to start communication with the prospect or customer, to provide you a way to answer questions, address complaints, and respond to simple feedback.
Providing access to this form from nearly anywhere on your site is essential to your online success. The sidebar is a great place for it.
Landing pages, like your homepage are one of the first places that a customer sees when they reach your site. The thing is that a landing page is usually created for a reason, as a part of an ad campaign or to communicate a specific call to action. However, what if your customer has a question about the product, service, or even free download you are offering?
It should be easy for them to reach out and contact you, communicating their question or concern. Like a homepage, have the contact form toward the bottom of the landing page, but be sure the customer knows it is there, and that you and your staff are available to answer questions.
On Your Contact Page
Does this seem obvious? It should. The first place you should have a contact form is on your contact page, which should be a clear part of your menu and your sitemap. This should be easy for your user or customer to find, Google, or otherwise arrive at.
Besides a contact form, this page should have all of your contact information, from your phone number to email addresses and online chat options. Remember, the more communication options you offer your customer, the better.
These are the four most common places to put a contact form on your site, but you can be creative, and put them other places as well. Just be sure your user can find them easily, and that they are simple to use. Your conversion rates will be higher, and your customers will thank you.