More than 300 hours of video content are uploaded to YouTube each minute. The platform gets more than 30 million visitors each day. And YouTube is now the second most visited site in the world, data shows. The website has come a long way since its humble beginnings in 2005. And the same goes for video production and digital content. There’s a lot of content out there. Here is how you can stand out when telling your inspirational story through video:
When it comes to telling a story on social media, entrepreneur Gary Vaynerchuk says to document, don’t create. Mix your passion with practicality and show your audience an authentic version of your message. Your final product doesn’t always have to be a polished Blockbuster-production. When making videos, you authenticity will show through. When choosing your video subject choose something that you’re an expert on or that you know a lot about. If you’re talking about a topic that you know little about, your audience will see right through it and click over to the next video.
Tell a Story
Storytelling is a powerful tool. And oftentimes, a compelling story that has a clear beginning, middle, and end with a positive result can prove to be highly inspirational to viewers. Storytelling hasn’t changed, but the way we tell our stories has thanks to social media and the availability of content. When making your video, consider what platform you are creating it for and your audience. Videos optimized for social media capture a viewer’s attention and tell a story in a short amount of time. Global health and beauty leader Amway, for example, posted an inspirational video that told the story of one of its independent business owners that is just over 30 seconds long. In half a minute Amway was able to tell the story of the subject and give its audience information about the brand in an authentic way.
Let There Be Light
Your lighting doesn’t have to be complicated. Quality videos can stand out from the crowd, and in many cases, it all starts with good lighting. Even if you’re working with low-quality camera equipment, good lighting can make your video much better. If you are recording your inspirational video from your computer a few desk lamps behind and around your monitor can work wonders. Additionally, placing a light behind you, and pointed away from you, will help you stand out from your background and give more depth to your video.
Choose the Right Soundtrack
When choosing the right soundtrack for your motivational video you will want to consider the role of the music. Will the music drive or support your messaging? You will also want to select music that speaks to your audience. Will you choice of a specific genre speak to your viewers? When selecting music there are a variety of different resources to choose from. Some of these resources include AudioJungle, which features more than 586,000 tracks ranging in genres, the subscription-based AudioBlocks, which is a royalty-free music and sound effects source, and finally the Free Music Archive, which is a free resource that is even licensed for commercial use. Whatever type of music you are looking for to work with your inspirational video, there are certainly ample opportunities to find a track that fits perfectly.
Authenticity and storytelling are just as valuable as the tools and equipment you choose to use when making an inspirational video. With these tips you can create compelling videos that stand out.