Unless you are an omni-channel merchant, your online electronics store is the closest customers will get to your products before buying them. To counter this, your website needs to host product listings strong enough to compensate. This means you’ll have to ensure they have a firm grasp on its capabilities, compatibilities, materials, size, warranty, limitations etc.
Provide too much information and you risk overwhelming shoppers; too little and they’ll struggle with purchase anxiety. Following these five guidelines for creating more effective commerce electronics product listings will bolster customer confidence—and drive conversions.
Understand Your USP
The language and angle you choose to represent your products depends heavily upon your unique selling proposition (USP). Why should visitors to your website buy a gadget from you over your competitor? Viable USPs can be based on price, customer service, quality, shipping, design or any number of other factors. Maybe you offer a proprietary product lineup only your brand can supply. Perhaps you specialize in reselling wholesale goods for unbeatable bargains. Whatever your special angle on selling electronics, make sure it’s immediately evident to people perusing your product listings.
Prioritize Visual Clarity
At the end of the day, users simply want to find what they’re seeking quickly. Have you considered your signal-to-noise ratio lately? If visitors are heading to your product listings and finding 500-word essays alongside each offering, there’s too much “noise” on the page to make an efficient purchasing decision. If visitors encounter only a few specifications surrounded by empty space, there’s too little information.
A healthy product listing usually has a visual mix of content. Try to include two to three sentences of unique, creative content describing the product at hand. Then incorporate a handy bulleted list to emphasize some of the most important features and specifications. This breaks up the page and gives users’ eyes a rest. Plus, if they’re short on time, they can always skim down to the bulleted list and get the most crucial takeaway.
Outline Benefits to Buyers
Product listings are a place to toot your own horn—although brands should avoid being so over the top they come off as biased and obnoxious. You’re doing shoppers a service by clearly outlining the benefits of your products. Why? Because that’s one less connection they must infer on their own. Emphasize how your battery-powered chargers are highly portable for boosting productivity on the go. Demonstrate how your life-proof cell phone cases alleviate a common pain point among mobile users: screen damage. Show users exactly how your products will make their lives easier.
Get Creative Whenever Possible
To sell electronics online, you must put yourself in your target audience’s shoes. What do they consider relatable? What problems are they trying to solve in their lives with electronics? How can your brand develop a voice that makes shoppers feel understood?
The last thing shoppers want these days is yet another voiceless, generic ecommerce store with bare-bones offerings. Implementing creative product listings (while still prioritizing efficiency and understanding) will set you apart from the pack. Give shoppers a taste of your brand personality in each listing. Bonus: Your SEO rankings will rise if you take the time to populate your product listings with quality text and keywords.
Include HD Photographs
Along with quality descriptions, you’ll need a catalogue of high-quality photos, so shoppers can get a detailed look at your products. Here are a few best practices to keep in mind as you’re taking or sourcing your product photographs:
- Quality: You want professional photographs with good lighting and sharp focus.
- Zoom: Give website visitors the option to zoom and magnify product photographs.
- Angles and Point
of View: Offer multiple views of your products and include pictures of them in use if applicable. This helps the viewer gain context.
- Consistency: Mismatched photographs tend to look unprofessional, so consistency is key.
These guidelines will help you create more effective ecommerce electronics product listings, boost sales and strengthen positive brand associations.
When creating product listings on a large ecommerce site you will have to use advanced site-search functionality that allows the user to search huge amounts of products data in a relatively short period of time.