Back in 2015, Google first announced that mobile searches were outnumbering traditional desktop searches in ten different countries around the world, including the U.K. and U.S. As a result, mobile commerce, known as m-commerce, has gone from strength to strength within the past few years, with an increasing number of consumers now turning mainly to mobile for online shopping and both large and small businesses following suit. Today, in 2018, having a website that isn’t mobile-friendly is akin to signing your company’s death warrant in the majority of industries. To remain competitive in today’s current market, businesses must put together user-friendly purchasing journeys and if they do not, their competitors are sure to.
When it comes to the mobile side of things, it’s not just a responsive website design that is important for keeping your customers happy. Today, much of the time that users spend on their smartphones is spent utilising applications, and businesses have begun to realise the appeal of an exclusive app over a mobile-friendly website. Many business owners may think that a mobile-friendly website should be enough, however, it’s important to bear in mind that with an increasing number of companies now developing apps for their customers, they’re no longer simply a suggestion or an idea anymore, but rather becoming vital for success. Here are some of the top reasons to consider developing a mobile app for your business.
#1. Everyone’s Doing It:
Whilst standing out from the crowd might be a good thing in many business settings, the last thing that you want is to be set apart from the rest for all the wrong reasons. When it comes to mobile use, it’s definitely worth considering what everyone else is doing. Do your competitors all have app development plans in the works, or have they even got an app up and running already? With m-commerce steadily growing in popularity, failing to keep up with the competition could be a decision that costs you dearly.
#2. Establish Your Brand:
In addition to keeping up with your competitors, developing a mobile app for your customers can help you with establishing and marketing your brand. This is especially true for businesses that get there early and develop a mobile app before their competitors; this can be one of the best ways to set your brand apart from the competition and establish yourself as somewhat of a trend-setter in your industry. No matter what kind of business you run, investing in progress and innovation will always look good!
#3. Increase Sales:
For any business, the main goal is to increase sales and boost profits. Since mobile applications are designed to make the entire purchasing experience easier and more convenient for customers, they’re often one of the best ways to give your sales numbers a boost. Take, for example, Domino’s Pizza, who experienced almost 30% more UK sales in the six months after the introduction of their mobile app. The moral of the story is that if your app makes buying easier than before for your customers, they’re likely to want to use it.
#4. Provide a Superior Customer Experience:
Mobile-friendly websites may have once been seen as superior, however, today they are simply just another requirement if you want your business to succeed. With so many people now using their smart devices to browse the web and make purchases, a mobile-friendly website is expected as standard and should never be seen as ‘enough’ when it comes to providing your customers with an experience that goes above and beyond. However, developing a mobile app can help you to provide your customers with an experience that stands out. Apps allow for a more personalised shopping experience, for example, saved lists, personalised offers, and easier, more secure payment processes. For your business, a better shopping experience means more positive reviews, more loyal customers, and superior word of mouth marketing.
#5. Easier Access to Rewards and Loyalty Programs:
Many businesses will use a rewards or loyalty program in a bid to promote their brand to new customers, and encourage existing ones to keep on returning. If you’re hoping to use a program such as this to boost your brand and encourage more sales, then a mobile app can be one of the best ways to promote it and increase your chances of repeat custom. Within a mobile app, your customers can track their rewards, spend their points or vouchers, and take advantage of any exclusive offers all with a few touches of their screen.
#6. Gather Better Data:
For the most part, customers will need to create an online account with your brand in order to sign up for all the benefits of using your online app. For businesses, this is excellent as it means that you are able to gather more precise marketing data on the people who shop with your brand. For example, you will be able to keep track of data such as ‘last searched for’ or use customers’ recent purchases to provide them with related suggestions that they may enjoy. This can greatly improve the customer experience by providing them with a more personal, streamlined approach that takes out a lot of the guess-work previously involved.
#7. Ensure Better Communication:
For the majority of brands today, clear communication with their customers is essential for doing well in the world of business. Today, a mobile app can often turn into one of the best ways to keep in touch with your customers. After all, millions of people are using smartphones and we are all used to push notifications. Whether you open every one, or ignore the ones that don’t mean much to you, there’s no denying that a push notification is usually effective at grabbing your attention, even if just for a few seconds. Through your mobile app, you can keep in contact with your customers by sending them push notifications about the things that your data on them tells you they will enjoy.
#8. Maximise Customer Engagement:
It’s not just the push notifications that make it easier for you to connect with your customers when using a mobile app. In fact, there are many features that can be used with mobile applications which will maximise the entire customer engagement process overall. For example, you may be able to develop an app with an in-built ‘chat’ service that your customers can use to quickly get in touch with any problems, questions or even suggestions that they may have. In addition, apps provide seamless integration with social media platforms such as Facebook, Twitter and Instagram, allowing users to easily connect with your brand’s social profiles along with sharing your content with their own friends and followers. For more information on how iPhone application development UK can help your business socially, get in touch with these iPhone App Developers. You want to work with developers that can help bring your vision to life and help increase your customer engagement.
#9. Build a Stronger Brand:
Lastly, never underestimate the power of a mobile app when it comes to building a stronger brand. Along with ensuring that your brand maximises its reputation by being at the forefront of technological innovation, developing a mobile app is often a form of marketing within itself. Once your app is downloaded onto a user’s mobile device, it becomes easily accessible and a constant reminder of your brand on the screen.
These are just some of the biggest reasons to get started on your brand’s mobile app today!