The Beginner’s Guide to Influencer Marketing

Influencer marketing has the potential to catapult your company’s audience, growth, and revenue, which is why many businesses are using the marketing strategy to promote their business. But as with any new method, it can be hard to know where to start. That’s why we asked the experts at NeoReach to give us the rundown on influencer marketing and how it can work for your business.

What Is Influencer Marketing?

Influencers are social media members or bloggers who have a strong online following, so they have the influence to not only boost awareness of a product but to drive referrals that can maximize your ROI. If someone has thousands of social media followers, this will provide a brand with an opportunity to promote a product to a large audience in one tweet, photo or video.

Social media is one of the best ways to reach a whole new audience, drive traffic to your website and boost your online reputation. Word of mouth can be a powerful tool on the likes of Facebook, Twitter, and Instagram, which is why influencer marketing can be so successful to your brand.

Why Use Influencers?

With so many products on the market, consumers no longer trust advertisements from brands themselves. That is why consumers have come to rely on third party recommendations because they want to find the right product for their money. If a social media user admires an influencer, they may be more likely to trust in their recommendation over a brand billboard or TV campaign.

You must think about your audience if an influencer marketing campaign is going to work. Marketers will probably already know the audience they are targeting, so the next step is to think about the types of topics, bloggers, and tweeters that your desired audience will follow online. You must align your company with the right influencer because a clothing brand might not perform very well with a financial influencer.

Where to Start with Influencer Marketing

Fashion e-commerce websites are leading the way in influencer marketing because they are more than happy to send out a garment or accessory to an influential blogger or social media follow to review their items. You must, therefore, be happy to provide a blogger, celebrity or social media aficionado with items from your product range, as well as payment, to drive referrals to your website.

You must also define the influencer’s image before you embark on a campaign. Try to identify the perfect influencer by their personality. For example, are they are a celebrity, activist, influential business leader, authority, etc.?

You must also think about the contextual fit. For example, a clothing line advertised by a celebrity, such as Kim Kardashian, could instantly catapult your business to new heights; however, it probably wouldn’t perform too well if advertised by a technology influencer.

It is also essential to consider the reach. For example, do you want to increase website traffic or boost your social media followers? How many people do you want to reach?

Write down a list of your business goals and work towards them through influencer marketing.