Starting an e-commerce store isn’t that difficult and it doesn’t necessarily need a big investment to get started. However, there are a few points to consider before jumping in at the deep end. One of the first things to do when starting your online business is to choose the type of product you want to offer your consumers. There are many niches to choose from here, but it would be wise to choose a niche that you are experienced with. If you are unsure of what products you want to offer, have a look at five of the most popular below which could be a profitable choice.
Fashion is always a great niche to get into as it has many sub-markets to choose from. A lot of big online fashion stores sell anything and everything when it comes to clothing, but one of the top niches at the moment is the bow tie. If you can find a supplier that is willing to handcraft bow ties for you to be able to offer to your consumers, then you will be a sure winner in this market. There are a lot of e-commerce stores online already when it comes to bow ties, but if you can come up with a unique bow tie brand of your own, there is no reason why you won’t succeed.
Personalized items are always a good niche to get into when it comes to products for your e-commerce business. It’s a great market because there are so many personalized items you can offer, and you can even take advantage of printing services or laser engraving to give your consumers something extra on top of their purchase, giving you the chance to earn more profit.
Of course, one of the major players in e-commerce is electronic products. This is a very competitive market, but as there are so many electronics to choose from, it means you have an advantage in choosing a product that doesn’t have that much competition. As long as you do your research here and offer something different than the other online stores, there is no reason why you can’t earn a profit from selling electronics online. Many stores are currently in the mobile device parts niche as the components are very small, easy to post, and still expensive enough to make a profit from. The DVD & gaming niches are some of the most competitive, so it would always be wise to concentrate on something different if you choose to go down the electronics route.
Health & Fitness
The health and fitness niche should always be considered because it is an industry that experiences steady growth. It’s also an industry that has new products available regularly so there are many other sub-niches to choose from within health and fitness itself. If you are a fitness fanatic, this would be the best choice for you as you will know first hand what consumers want when it comes to health and fitness products. You could sell food that is high in nutrition, or you could even sell gym clothes and equipment – your options are endless.
E-Cigarettes are very much in demand right now, making this a great option for an e-commerce company. This is, however, a very popular niche so it would be wise to hurry up and jump on the bandwagon before the competition increases even more. The market itself is proving to be very profitable for those already in it, but it could still be a market that you could get involved with as it is still relatively new. Finding suppliers of e-cigarettes isn’t hard either as the competition there is also huge, but making sure you find a supplier in your country would be the best option, just so you can make sure the e-cigarettes aren’t going to possess any dangers to your consumers.
Any of the five above niches would be great choices for a first e-commerce store, but any niche can be profitable as long as you have a supplier that is affordable. Finding a supplier to offer products for you to sell is another thing to think about altogether, as you will need to find someone who is reliable and also someone affordable enough to profit from. That said, more shoppers than ever before are now choosing to shop online, and as long as you do your research you are sure to have a successful e-commerce business.
Ian Dixon is a Microsoft MVP (Most Valuable Professional), founder of TheDigitalLifestyle.com tech site and producer of the weekly The Digital Lifestyle Show podcast. Ian has been writing and talking about Windows for over 10 years and has over 20 years in IT as an IT Manager. Ian has thousands of followers on Twitter and Facebook and over 4 million views on his YouTube channel.