Microsoft buys TV ad company Navic

Microsoft has bought TV ad company Navic and makes it’s self a player in the Cable Ad market.  Is this just another attempt to get in to advertising or a sign of a more cohesive look at advertising and content delivery? With the advertising in place and delivery platforms like Windows Media Center and Xbox Live Microsoft have the potential to offer a comprehensive platform for IPTV. The question is will they be able to make it work?

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One thought on “Microsoft buys TV ad company Navic

  1. They already have a platform for IPTV – Mediaroom. Perhaps its not comprehensive yet but 1million subscribers without even bothering to tell many people about it isn’t bad going.
    Not sure what excites me more, Media Center or Mediaroom. probably Mediaroom actually.

    -Jamie

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