During 2020, many businesses that had never even considered working in any way other than with all employees face to face in one office building started to move their businesses to an online, remote model. It was out of necessity due to the global pandemic, and although it was hoped that it would be a short-term solution, the truth is that, over a year later, many firms are still working in this way.
Some are happy with the situation. They realize that it can offer a lot more flexibility and freedom, that it opens new doors to different opportunities, and they intend to continue working in this way in the future, even when they don’t technically have to. Other companies are less happy; they preferred the old way, and their main concern is that their business is no longer growing due to its remote working status.
If this is how you feel, you’re not alone, but there are some things you can do to keep your business thriving, even if everyone is working remotely. Read on to find out more.
Invest in Software
Virtual collaboration tools mean that no matter where you are in the world, no matter where your employees are, where your customers are, or where your suppliers are, you can talk to them almost as though you were in the same room. It’s not quite the same, of course, but new technology means that it certainly comes very close.
To determine just which programs you’ll need and what software will work best in your business, take a look at the services you currently offer; what can be offered digitally instead? This will improve your relationship with your customers. As for your employees, with the right software installed, they can collaborate just as before. This means they will still feel part of the team, and they will remain productive. In essence, using online collaboration tools should mean your efficiency and productivity won’t change – it may even improve.
Change Your Marketing Plan
When you created your marketing plan, were you working in an office altogether and not remotely? If that is the case, then perhaps you will need to change your marketing plan to reflect your new working practices and, of course, the new way the world has had to adapt with everyone being at home a lot more. If you want your business to thrive, marketing has to play a big part.
Since you are now working remotely, it’s good to look closely into digital marketing methods. By doing this, you can find your customers on the social media sites they tend to use most, and with market research to determine just where that is, you can create a campaign that really speaks to your target market. This might be different from what you were doing before, but if it works better, then it’s worth considering. Alternatively, it might be what you were already doing. If that’s the case, then ensuring you have a robust plan in place to continue the good work you start, even if you’re now remote, is crucial. As soon as you stop marketing, you’re forgotten, and your competition can get ahead.