Yesterday Microsoft released KB5001391 to Windows Insiders on the beta and release preview channels and part of the update the new News and Interest feature is rolling out. News and Interests has been available for Windows Insiders on the dev channel for the last few months and gives you things like news, sports, traffic and weather information.
With the introduction to the beta and release preview rings it looks like Microsoft are accelerating the plans for News and Interests as it was originally thought to me part of a later up to Windows 10. It could ship as part of the Windows 10 21H1 update and may also go out to older version of Windows 10.
Here is my hands on video with a dev channel build from a couple of weeks ago that shows off some of the News and Interest features: