There used to be MSN Music and then Zune Music which got renamed to Xbox Music and today Microsoft have announced another rebranding as the app and service becomes Groove. The Xbox branding probably confused some users as the apps and services are not tied to an Xbox. The Groove branding isn’t tied to any device or platform which reflects its cross platform approach.

Windows Insiders will have already seen the new Music experience in Windows 10 which has a new look and feel, light or dark themes and OneDrive integration. Xbox Music pass becomes Groove Music Pass.

Windows Insiders will also have noticed that Xbox Video has been renamed “Movies & TV” or “Film & TV” depending on your Windows language. The app has support for a wide range of formats including MVK and plays local content as well as content purchased via the Windows Store.

On a post on the Windows Blog Microsoft say a new version of the Groove app and Movies & TV will be coming this week along with a new build of Windows 10.

What do you think of the new Groove name?


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