The BBC have announced that it is putting its 3D programming on hold with the Doctor Who anniversary special in November being the final produced show in 3D. The BBC started 3D trials in 2011 and had programmes including like Strictly and showed the Olympics last year, this year they are showing the Wimbledon finals in 3D. The BBC’s head of 3D Kim Shillinglaw said on the BBC website that 3D had not taken off with audiences finding it “quite hassly”.
From 2006 till 2010 3D was the big thing at CES but I noticed that recently the 3D has been just another feature of the SmartTVs on show and it looks like consumers just aren’t interested in 3D. I recently got a 3D TV and while I did enjoy the movies I wartched in 3D I have to admit most of the time I can’t be bothered with 3D.
Kim Shillinglaw, the BBC’s head of 3D, said it has “not taken off” with audiences who find it “quite hassly”.
The BBC began a two-year 3D trial in 2011, broadcasting several shows and events in 3D, including the Olympic Games and Strictly Come Dancing.
A Doctor Who anniversary special in November will be among the final shows televised in 3D as part of the trial.
Half of the estimated 1.5 million households in the UK with a 3D-enabled television watched last summer’s Olympics opening ceremony in 3D.
The BBC said 3D viewing figures for the Queen’s Christmas Message and the children’s drama Mr Stink were “even more disappointing”, with just 5% of potential viewers tuning in over the Christmas period