ITV have launched a new version of ITV Player streaming service that includes show rental features as well as the normal catch up options. The rentals cost from 49p for a single episode and there are options for full series rentals. All the rental programmes are ad-free.

Also coming soon will be show premieres on ITV Player so you won’t have to wait for it to be broadcast on traditional TV.

You can give it a try at https://beta.itv.com/itvplayer/

 

ITV unveils new ITV Player
 
Brand new integrated player offers free and pay content in one easy to use experience.

ITV today unveiled its new ITV Player for the first time offering viewers the chance to rent content from ITV’s vast archive of quality programming, free from advertise.ments. Traditional catch-up content remains available at no charge, and will sit alongside the archive content.

From today, every visitor to www.itv.com/itvplayer will be offered the chance to use and explore the new integrated free/pay player as part of the next phase of its roll out. Viewers will be able to:
 
Watch 30 day advertising funded catch-up for free.
Register to access 8-30 day catch-up content.
Access 30-day rental of single ad-free episodes from ITV’s rich archive from 49p.
Access 90-day rental of ad-free full series box sets at a discounted price.
 
Also coming soon, ITV will be trialling programme premieres from its stellar line-up giving viewers the chance to watch the next episode of a series straight away without having to wait for the episode to be broadcast on linear channels.

James Micklethwait, Online Product Director, ITV said: “Our all new ITV Player is a huge step forward in offering our viewers not only an improved catch-up experience but also the chance to access a wider range of ITV’s rich mix of programming, on demand, for a competitive price. We see this as offering our viewers a little bit extra for a little bit extra, and look forward to evolving and improving the new Player going forward.”

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