Microsoft have taken the wraps of the new Windows 8 logo. Microsoft say the whole of Windows has been “reimagination” including the logo which reflects the Metro style design. In the blog post on the Windows Blog they have a nice history of Windows logos.
What do you think of the new look? I like it
Windows 8
With Windows 8, we approached the logo redesign with a few key goals on mind.
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
One thought on “Microsoft reveal new Windows 8 logo”
I would have prefered to keep the colours which would have given it a closer “tile” look and this might have linked the old and the new quite nicely. I’d also agree with this:
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I would have prefered to keep the colours which would have given it a closer “tile” look and this might have linked the old and the new quite nicely. I’d also agree with this:
https://twitter.com/#!/ailon/status/170783451891503104
It’s not metro to have a 3D.