Tips for Smart App Discovery: Improve Visibility and Success

Learn how to stand out from the sea of mobile apps in the ever-growing marketplace. Check out these app discovery tips and improve your app’s visibility.

App Discovery: Make your App Visible and Competitive

One of the biggest challenges that every app developer faces, especially when they’re new to the game, is to avoid getting lost in the app store. Publishing your app isn’t enough to guarantee you download success. In fact, in Apple’s app store, alone, over 80% of the more than 1 million App Store listings are not visible on any of Apple’s category lists. Therefore, it shouldn’t come as much of a surprise that the majority of iPhone users aren’t downloading even one new app per month.

Effective application discovery reveals just how important this process is for making a developer’s app visible and competitive. If you’re unfamiliar with the term, basically application discovery is a process that is implemented to identify and monitor the diverse apps and services that are used within an organization. It is part of an APM (application performance management/monitoring) solution suite.

That said, the following are some tips on how to remain competitive and improve your app’s visibility in the ever-growing mobile app market to help you not to get lost in the app store.

Tip 1 –Get the marketing help you need. First and foremost, never forget that a huge part of app discovery is marketing your product. Among the platforms providing app discovery service is Appnext. This is a leading monetization and app distribution platform that is dedicated to promoting apps. Making money from your apps via in-app advertising and other monetization methods is also an important part of app discovery and success. Before your app is even published, you should investigate effective marketing strategies. Don’t wait until your launch!

Tip 2– Descriptions matter. Don’t waste words. You have exactly one sentence to pique the interest of a consumer. The first line of your description needs to be direct and showcase the power of your application. The point is to keep the readers interest so they’ll want to keep learning more about your product. Tell them exactly what they can expect from your app. What makes it unique and why they want it. Think about what would interest you if you were the reader.

Tip 3 – Keywording is king. Choose relevant, popular and sensible keywords that will appeal to your target market. If your app is available in other languages, include keywords in those languages, too. Don’t use your company name or app name as keywords, as these can already be searched within the marketplace.

Tip 4 – Capture eye-catching and informative screenshots. The screenshots you use as visual advertising should be high quality and show off the most exciting and captivating parts of your app. Use these screenshots in the app store and also on your social media as well as send them to media outlets when you pitch your product to them.

Tip 5 – Use the web to your advantage. Engage consumers on social media, crate a website with incredible content and make a YouTube video that shows off your app.

Tip 6 – Not all mobile platforms are created equal. Every mobile platform has advantages and disadvantages, know what these are so you can improve your app on one platform based on the experiences of another. This is particularly important if you have plans to make your app available for iOS, Android or any other mobile platform. You need to decide whether you’ll port your app or rebuild it.