Adam Thursby found an interesting post on Broadcast Buyer saying that there is a new addin coming for Windows Media Center that will offer personalized TV and Internet content. The application will be a free download via Online Media and available in November. This would be a great addition to Media Center as the Internet content has been depleted lately:
My Personal TV Digital permits the creation of personal TV channels on the basis of conventional TV programs and internet video offerings. The intelligent and self learning service uses the software-based recommendation technology from APRICO, as well as the program guide technology and program information services of Axel Springer Digital TV Guide. Axel Springer and APRICO plan to introduce this innovation in the sector of digital and interactive program navigation progressively throughout the global digital media market by the end of 2008.
“We are delighted to have secured Microsoft as our partner: one of the most innovative firms in the world. Microsoft Windows Vista enables My Personal TV Digital to achieve the greatest possible reach internationally“, says Stephan Zech, Managing Director of Axel Springer Digital TV Guide. “At IFA we are showing new features of our TV Pack as well as several new solutions from partners for Windows Vista Media Center“, says Isabell Scheuber, Director Windows Client, Microsoft Germany. “With MY PERSONAL TV DIGITAL from Axel Springer and APRICO users will have an even larger choice of attractive and interesting multimedia applications.“
Alongside Microsoft as sales partner My Personal TV Digital has already secured the first marketing partner and premium brand as an advertising customer: Mercedes-Benz will have its own TV channel on My Personal TV Digital offering new content in the genres of lifestyle, motor and sports, as well as the history and innovation of this leading automobile brand.
The Personal TV offering has been proven on the basis of long-term studies and research over the course of two years among test households concerning the current and future requirements of television viewers. MY PERSONAL TV DIGITAL enables viewers to add to their existing program offering a range of “virtual” personal television channels. These personal channels are created automatically and are continuously updated, and reflect individual television preferences and viewing behavior. In this manner the viewer has a personally-tailored TV channel, which can be easily accessed thanks to its intelligent and „self-learning“ program profile.
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Posted
Aug 29 2008, 01:24 PM
by
Ian Dixon