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Microsoft show off Media Center and Extenders at Magnolia AV stores

It looks like Microsoft are getting the idea that for Media Center and Extenders to be a success they need to show them off in stores. They have just completed fitting out all 13 Magnolia AV stores with a  merchandising rack showing off the Windows Media Center experience.

 

The merchandising rack (see the photos) feature a PC with Windows Vista Ultimate (hidden in bottom shelf) along with the Linksys DMA 2100 and 2200 Extender as well as the Linksys router (WRT 600N). The PC is connected to a 50” TV  and when a button is pushed on the display, a 2 minute video is shown with audio that explains what Windows Media Center with Extenders are all about.

Hopefully this will attract people to ask for more detail and then they can get a demo of Media Center, I would like to see some of this kind of marketing in the UK as I still think most consumers aren’t aware of Media Center existence

 

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Published 11 July 2008 17:50 by Ian Dixon

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Alexander said:

When Linksys launched the DMA2100/2200 some PCWorld stores had Media Centre live demo setups with POS posters from Linksys and these were located in the AV section of the store, so some thought had gone into marketing. I suspect that this effort was only from Linksys's side only.

Unless you show a product/feature in action and how it relates to customers' lives, mainstream adoption will continue to allude Microsoft. Inevitably when someone comes around to our house for the first time, they are amazed by what MC is and what it can do. The second time they come around they ask questions and want to play with it themselves. The third time ends up being a Q&A session of what to buy, etc. And from then on I'm treated as MC tech support. If I can convert so many of my friends, why can't Microsoft? What's even funnier that over the course of my friends' transformation, the perception of Vista also changes for the better (in fact I only purchased Vista in preparation of the extenders).

July 11, 2008 18:22
 

Ray Casey said:

about time but this strategy is fraught with a big "change managemen" problem.   curious as to how they will mitigate the traing risk and more importantly... ah I will hold that one close to the vest...

July 11, 2008 20:08
 

Ian Dixon said:

very good point Alexander

July 12, 2008 09:43
 

Windows Media Center at Magnolia AV Stores | Multimedia-PCs said:

July 12, 2008 17:46
 

The Beginner's Guide to Windows Media Center - Part 1 | We Got Served said:

July 17, 2008 08:48
 

Microsoft promo Windows Media Center and Extenders at Magnolia AV stores said:

July 17, 2008 09:12
 

Ian's Digital Lifestyle said:

Back again with this week in Media Center world, there is the Media Center university part 5 (how may...

July 17, 2008 16:21
 

superswiss said:

What, no tuner? They should showcase a Cablecard system. Pausing/Recording premium HD would sure grab more attention IMO.

July 17, 2008 21:13

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