Fiji nation upset at use of name Microsoft Fiji

Fun story of the week, apparently Fiji (the country) are upset with Microsoft over the use of the Fiji name. According to the post on Australia’s ABC radio news “Attorney General Aiyaz Sayed-Khaiyum told Fijilive his country wants an amicable resolution about the use of the name for Microsoft's commercial gain.” and then goes on to say:

“Microsoft has revealed the next version of its Windows Media Center will be known as Windows Fiji.
It's not clear how Microsoft came up with the name”

I am not sure how Microsoft can make a “commercial gain” from using fiji, someone needs to tell them is just code word and not the name of a product. They should know that Microsoft wouldn’t use a cool sounding product name and prefer long titles e.g. Microsoft Windows Internet Explorer 7.0 for Windows Vista